Turn Every Billboard Into a Programmatic Revenue Engine

A DOOH advertising platform is software that lets billboard and outdoor screen owners manage content, sell ad inventory, and measure audience engagement across their entire network from one dashboard. Dealpost is a DOOH advertising platform built for the global market, with native support for multi-currency billing, tax-compliant invoicing, and integration with both local advertisers through a self-serve marketplace and global programmatic buyers via OpenRTB 2.6. Without a proper DOOH platform, you are managing campaigns through spreadsheets, losing programmatic budgets to competitors who have SSP connectivity, and struggling to prove ad delivery to sceptical advertisers.

Dealpost includes a built-in SSP engine that makes your billboard inventory available to programmatic DSP buyers in real time. Dealpost publishes your screen availability, location, audience composition, and floor price to demand partners like DV360 and The Trade Desk using the OpenRTB 2.6 DOOH specification. When an advertiser's campaign criteria match your screen profile, the DSP sends a bid. If the bid exceeds your floor CPM, Dealpost accepts it, delivers the creative to your player instantly, and logs the play with camera-verified proof. Revenue is tracked in your dashboard and settled through Dealpost's payout system with full tax compliance.

Dealpost uses cameras mounted near your billboard screens to capture timestamped snapshots every time an ad plays. Dealpost's proof-of-play system combines these camera snapshots with GPS location data and a cryptographic hash chain that makes logs tamper-proof. Each play event records the exact creative displayed, the time and duration, the screen location, and a photo proving the ad was physically visible. This produces MRC-aligned evidence that agencies and brands require before committing large DOOH budgets, giving your network a credibility advantage over competitors who rely on software-only play logs.

Yes, and Dealpost makes it practical by running all computer vision processing on the player device itself, not in the cloud. Dealpost deploys lightweight models like YOLOv11n and MiVOLO directly onto Android-based player hardware connected to a camera facing the audience zone. The system counts unique viewers, estimates age ranges and gender distribution, measures dwell time and attention levels, and reports foot traffic patterns by hour, day, and week. Because all processing happens on-device, no video footage leaves the billboard site, which keeps you compliant with GDPR and regional privacy regulationsIndia's DPDP Act and eliminates cloud processing costs entirely.

Revenue depends on your screen count, locations, and audience volume, but Dealpost maximises your earning potential through two simultaneous channels. Dealpost's marketplace lets local advertisers book your screens directly at rates you set, typically yielding CPMs of $2 to $6₹150 to ₹500 for premium urban locations. The programmatic SSP fills remaining inventory with bids from global DSPs, ensuring near-100% fill rates. A network of 50 billboards in major cities running both marketplace and programmatic can realistically generate significant monthly ad revenue, depending on traffic volume and screen positioning.

Dealpost supports multiple hardware configurations for outdoor DOOH deployments. Dealpost's player app runs on any Android media player (Android 8.0 or later), Samsung Tizen commercial displays, LG webOS signage screens, and Chrome OS devices. For outdoor billboards, most operators use a weatherproof Android media player box (starting at around $60₹5,000) connected to an LED controller or commercial display. For AI audience measurement, add a USB or IP camera ($25 to $100₹2,000 to ₹8,000 depending on resolution and weatherproofing) pointed at the audience zone. Dealpost auto-detects the camera hardware and loads the correct computer vision model without any manual configuration.